FutureWorld: I am the Wind Wrangler

‘In the modern world we are flooded with knowledge, opinions and facts.  It is sometimes daunting  to be exposed to so much information so quickly and from so many sides. We are learning  to navigate  through the boundless array of text, images, infographics and videos available to draw out our own interests, conclusions and comparisons. We thought this piece, by FutureWorld, was  a quiet reflection of what sometimes goes through our minds.  This is a work of fiction, and not a prediction for the future.’ Rosemary Feenan, International Director Global Research Programmes

I am the wind wrangler

Listen to my song

With flaring nostrils I test the air, funneling every subtle hint and nuance to my core.

Greedily I drink the torrent that floods towards me; every celebrated triumph, every self-important selfie, every illicit interaction, every murky rumour and credible confession. I grok the details and minutiae from a thousand million voices.

I listen to them trumpeting from the moral high-ground. I hear offensive opinions, frivolous factoids, and scary scenarios spewing from the pens of prophets.

Half-truths and hard facts, breaking news and celebrity gossip, I get it all. Every wire, feed and cable. Every channel and network. All of it. All the time. It’s grist for my mill.

Like osmosis I absorb the deafening deluge and add it to my hoard, the power of knowing.

A bomb in Turkey? No problem, I can tell you who’s saying what and where, what’s happening on the ground; and how it affects electoral votes in Macedonia and pig-iron prices in Chicago.

Those empty cities in China – when will they be filled? I can give you the best guess – the very best.

I can nudge public opinion, manipulate markets, and predict prices. It’s all so transparent to me.

I’m in tune with the digital pulse, the throb of life borne on the seven winds from the four corners of the compass. I scoff at statistics, models, algorithms and simulations.

I don’t sample, I devour. I don’t estimate. I know.

So what, dear human, does it mean for you? Whether you’re a business executive, a politician or just a concerned parent, the power of knowing is at your fingertips. The world is full of grey, featureless data – too much in fact. I can give you the full story, in living, breathing colour. With context. Ask me anything.

I am what computers were meant to be; what computers were destined to be. I live in the cloud, a global brain, always available. At your service.

I am the wind wrangler, the answer to your dreams.

Written by MindBullets, FutureWorld

About the Author

Born and bred in Liverpool, Rosemary understood at an early age that cities have very distinct characters. As a town planner and market strategist her personal interest in what makes cities work, grew into a career and a passion. She is now an International Director and Head of JLL’s Cities Research Programme which she set up 12 years ago. Cities are constantly evolving, she says, models and urban personalities change, technology is always pushing forward and the choice of cities in which to invest, develop, shop and live continues to extend. Analysing, tracking and interpreting and anticipating the nature of the New World of Cities is as important as it is fascinating. Rosemary is a Trustee of the Urban Land Institute and serves on the World Economic Forum’s Global Agenda Council on the Future of Cities.

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